Convertr

By Convertr

Convertr is an API-first data routing and optimization platform that acts as a firewall in front of Marketo.

About

More Inputs. More Outputs.
End-to-End Data Routing and Optimization.

The customer data journey can be complicated, with unlimited data sources, formats, and endpoints. Connect the entire journey to deliver the right data to the right place, and empower the organization as a whole with impactful data that leads to better performance.

Convertr is an unbiased tool used to filter, enhance, normalize, and automatically route accurate & actionable prospect data. We protect our customers against expensive, bloated databases overwhelmed by bad data and create opportunities for data-driven decisions that maximize results. 

Features

Optimize Data for Any Source

Convertr simplifies & automates data processing from any source to save marketers time and improve data quality across the tech stack.

Database Integrity Beyond Dedupping

Don't just merge duplicate records, block invalid and irrelevant records to create a rich database of profiles with the potential to convert.

Endless Integration Options

Beyond CRMs and Marketing Automation, prospect data needs to connect to visualization platforms, data warehouses, sales enablement systems, and more.

GDPR & Global Compliance Tools

Specialized tools to maintain compliance at a global scale. Including PII data-masking, opt-in, Subject Access Request and Secure Data Transfer.

Global Campaigns with Simple Mgmt.

Multiple rules, CPLs, and limits by country, no problem. Automate data processing and reporting all in one campaign.

Robust Reporting & Insights

Get real-time insights from our dashboards and the advanced report builder to identify trends, analyze performance, and optimize for improved results.

Max Limit (6 Features)

Integration

Getting set-up with a Convertr integration to your database is easy. Convertr comes with a direct API integration to Marketo, enabling the seamless passing of lead data and insights from Convertr into Marketo.

You also have the freedom to send your leads into Static Lists or Smart Lists: so every time Convertr identifies a change in your lead data or valuable new insight, your records automatically update and keep your marketing activities accurate.  

The end result is a two-way connection that ensures data integrity from the start of your lead journey - and a more productive lead generation process which does all the hard work for you.

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Additional Information

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Australia

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Benelux

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Canada

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Central America

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Central Europe

Region

APAC

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China

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DACH

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France

Integration Status

Certified

Region

EMEA

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India

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North America

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Israel

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Data Quality & Data Enrichment

Convertr has changed the game in digital lead generation for Fiat Chrysler Group. Their technology provides us a consistent pipeline of high-quality customer data.
Claudio Annicchiarico, Former EMEA Head of Digital Advertising & Intell.