By Conversica

Convert more leads with AI


Why you need a Conversica AI Assistant

You spend time and money generating leads for your company. Make sure each lead has been properly worked to maximize opportunities for your sales team. Conversica’s Conversational AI helps you learn valuable information about each lead through personalized conversations. Your sales reps will know exactly who to talk to, when and what product your lead is interested in – all before picking up the phone.

  • Effectively move leads down the funnel
    Reach out to leads every step of the journey through multiple channels.Engage every lead, even if they’re not ready to buy yet.
  • Multiply the effectiveness of your team
    Identify buyer interest, verify contact information, and book meetings for sales reps – automatically.
  • Drive engaging conversations with every lead
    Customers want to be heard. Listen to their needs and personalize the follow-up experience with one-to-one conversations.
  • Help your sales team succeed
    Gain visibility into the lead follow-up process and track results of your sales team’s performance.

Integrates seamlessly with Marketo

Conversica integrates easily with Marketo with out-of-the-box APIs. Here's how it works:

  • Using your criteria and triggers, add leads to a Marketo list you've associated with a Conversica conversation.
  • Leads from that list are automatically sent to Conversica and the conversation begins.
  • Conversica updates conversation status back to the Marketo lead record so you can score, alert or take other action.
  • The full back-and-forth email conversation with each lead is available in the Marketo lead record, in Conversica's dashboard, in optional email or SMS alerts and in your CRM system (we're also integrated directly to

About Conversica

Conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Used by more than 1,000 companies worldwide, Conversica’s sales assistants are built on a proven AI platform integrating natural language processing (NLP), natural language generation (NLG), and machine learning (ML) capabilities and engage prospects over multiple communication channels and in multiple languages. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, call (888) 778-1004, visit or contact


Conversica integrates easily with Marketo using the REST and SOAP APIs. After connecting the two applications and creating a handful of custom fields in Marketo, you'll be ready to pass leads to Conversica for automated engagement and qualification.

Status updates and full details of email conversations with leads are passed back to Marketo for follow-on activities, reporting and alerts.

Use the Conversica Marketo Setup Guide to review the steps required. Then, contact Conversica to start your subscription and for installation and setup support.

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Additional Information

Application Categories

Lifecycle Marketing