By Conversica

Convert more leads with AI


Conversica AI Assistants Drive High-Efficiency Lead Follow-up

You spend time and money generating leads for your company. Make sure each lead has been properly worked to maximize opportunities for your sales team. Conversica’s Conversational AI helps you learn valuable information about each lead through personalized conversations. Your sales reps will know exactly who to talk to, when and what product your lead is interested in – all before picking up the phone.

  • Effectively move leads down the funnel
    Reach out to leads every step of the journey through multiple channels.Engage every lead, even if they’re not ready to buy yet.
  • Multiply the effectiveness of your team
    Identify buyer interest, verify contact information, and book meetings for sales reps – automatically.
  • Drive engaging conversations with every lead
    Customers want to be heard. Listen to their needs and personalize the follow-up experience with one-to-one conversations.
  • Help your sales team succeed
    Gain visibility into the lead follow-up process and track results of your sales team’s performance.



Integrates seamlessly with Marketo

Conversica integrates easily with Marketo with out-of-the-box APIs. Here's how it works:

  • Using your criteria and triggers, add leads to a Marketo list you've associated with a Conversica conversation.
  • Leads from that list are automatically sent to Conversica and the conversation begins.
  • Conversica updates conversation status back to the Marketo lead record so you can score, alert or take other action.
  • The full back-and-forth email conversation with each lead is available in the Marketo lead record, in Conversica's dashboard, in optional email or SMS alerts and in your CRM system (we're also integrated directly to

About Conversica

Conversica has developed the first and only autonomous virtual assistant for sales and marketing organizations. Conversica’s AI assistant, Rachel, manifests as a junior member of the sales or marketing team. She engages and nurtures prospects and customers through natural email or SMS exchanges until the lead converts into an opportunity or opts out. ATT, CenturyLink, Epson, Oracle, Microsoft, Chrysler, New Orleans Saints and over 1,200 other organizations use Rachel and her colleagues everyday.  To date, Rachel has engaged in over 350 million of human-like conversations on behalf of thousands of sales teams. Conversica’s sales assistants are built on a proven AI platform integrating natural language processing (NLP), natural language generation (NLG), and machine learning (ML) capabilities and engage prospects over multiple communication channels and in multiple languages. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, call (888) 778-1004, visit or contact  


Conversica integrates easily with Marketo using the REST and SOAP APIs. After connecting the two applications and creating a handful of custom fields in Marketo, you'll be ready to pass leads to Conversica for automated engagement and qualification.

Status updates and full details of email conversations with leads are passed back to Marketo for follow-on activities, reporting and alerts.

Use the Conversica Marketo Setup Guide to review the steps required. Then, contact Conversica to start your subscription and for installation and setup support.

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Additional Information

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Lifecycle Marketing

Top Picks


Top Picks


With Conversica, we've hugely increased our follow-up email volume, by enabling us to get smarter by strategically reaching out to more prospects overall, including audience segments we had typically
Kate Federhar, Marketing Operations Manager at CenturyLink