Clari for Sales & Marketing Alignment
Clari shows sales and marketing teams where to focus to close more deals, predictably
The most successful sales teams use Clari’s AI platform every day to sell, forecast, and close business. Clari’s AI platform drives accurate forecasts and boosts sales productivity to accelerate revenue growth. By providing clear visibility into the health of the pipeline and where there’s risk and upside, Clari shows sales and marketing teams where to focus to close more deals, predictably.
With Marketo Connector for Clari, data from Marketo and Marketo Sales Engage will be integrated into Clari, providing visibility into customer engagement activity from Marketo. Armed with this information, sales leaders can better evaluate the true state of the deal and forecast more accurately while the marketing team can understand campaign influence and identify where they need to focus in order to design and execute more impactful ABM programs that support sales efforts.
This drives better marketing and sales alignment by:
- Giving sales better visibility into customer engagement data in Marketo
- Aligning marketing campaigns with sales activity against target accounts
- Determining campaign influence on closed opportunities
- Boosting data quality by automatically capturing contacts sales are engaged with that are not logged back into CRM
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- ABM alignment with sales
- Improved contacts data
- Way to measure campaign ROI
- Data-driven pipeline build
Clari gives me the visibility into my business I never had before around deal health, forecast accuracy, and reps' activities towards their goals.Dave Woolwine, Vice President of North America Sales, Fuze