CallRail for Marketo

By CallRail

Integrating Marketo with CallRail gives you the full story behind client behavior by sending phone call and text message events.


CallRail provides intuitive and powerful call analytics to more than 60,000 businesses worldwide. 

Marketo tracks lead conversions coming in from web forms, and now with CallRail's Direct Connect integration with Marketo, you'll have visibility into all inbound leads. CallRail tracks the phone calls and text messages your marketing generates, alleviating the issue of attribution blind spots. 

Even if you're tracking form submissions, clicks, and other online activity, you won't get the full view of lead and conversion data unless you're also tracking phone call conversions.

CallRail enables data-driven marketers to know what makes their phone ring by tracking phone calls and text messages from online and offline marketing campaigns, providing insight into which campaigns are working best. CallRail's artificial intelligence also empowers marketers with automatic analysis of calls for lead qualification, helping you increase call conversion rates.

  • Automated duplicate elimination: Our direct integration with Marketo checks the lead's Marketo munchkin cookie, giving you cleaner data by de-duping records.

  • One central view: Our integration closes the lead attribution gap by capturing leads received from phone calls and SMS messages in Marketo's activity log, enabling a holistic view into lead lifecycles.

  • Call tracking for each campaign: CallRail measures phone call conversions from digital marketing campaigns.

  • Dynamic number insertion: Campaign specific tracking phone numbers populate automatically into online content and display to the right audience - capturing the full visitor journey before and after the call.

  • Keyword-level call tracking: Understand which campaigns drive phone calls. Identify lead sources and associate calls back to the organic or paid campaigns that drove them.

  • Conversation Intelligence: Armed with keyword spotting, CallRail instantly identifies meaningful keywords and categorizes calls for automated, detailed analyses of your conversations. 

    Make data based marketing decisions, gain insight into how campaigns are working, and close the lead attribution gap with CallRail's Direct Connect for Marketo.



Dynamic Number Insertion

Swap phone numbers on your website dynamically depending on the traffic source.

Call Recording

Call recording makes it easy to qualify leads, coach your staff, and improve customer service. Easily review and annotate your phone calls.

Setup Numbers Instantly

You can configure a new call tracking number in less than a minute. Our call flow builder helps create custom call routing for your business.

Conversation Intelligence

Adjust marketing to drive more quality calls using automated lead scoring. Instantly analyze call content with visual call transcriptions.

No Contract Required

We're confident that CallRail will help you increase sales, optimize advertising, and improve service. Try CallRail free for 14 days.

Max Limit (6 Features)


For marketers who track phone calls through CallRail and use Marketo, our Direct Connect integration makes sure that your lead’s call data is seamlessly passed over to Marketo’s lead activity log. No CRM, Salesforce Connector, or manual data entry required.

CallRail Direct Connect for Marketo provides:

  • Direct Connection: No Salesforce Connector, manual data entry or CRM required.
  • Automated Duplicate Elimination: CallRail’s Direct Connect for Marketo combines caller information with Marketo’s web tracking to eliminate duplicate contacts.
  • Call and SMS Activity: CallRail will close the lead attribution gap by sending phone call and text message events from your tracking numbers into Marketo’s lead activity log. This includes the text message content, tracking phone number, and the caller’s name and telephone number.
  • One Source of Lead Activity: All lead activities are captured directly in Marketo’s activity log, giving you a holistic view of lead life cycles.


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Additional Information

Application Categories

Call Tracking