Bynder | Branding Automation

By Bynder

Bynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos.


Bynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 150,000 brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization.

Bynder delivers the most advanced branding automation solution, empowering over 350 companies globally including KLM Royal Dutch Airlines, Logitech and AkzoNobel.

Founded in 2013 by CEO Chris Hall, Bynder is established globally with headquarters in Amsterdam and offices across the Netherlands, UK, US, Spain and UAE.

Our Solutions

Branding Automation

Helps brand managers scale their brands globally and stay in control of all branded content from its creation and cultivation to consumption, and ultimately achieve end-to-end brand consistency throughout all marketing channels.

Marketing Resource Management 

Helps enterprise marketeers streamline and automate marketing processes, and create, manage and distribute marketing materials at a reduced time to market with a higher return on investment.

Digital Asset Management 

Helps small and medium sized businesses, e-commerce and creative teams manage and distribute documents, images, videos and other digital media efficiently while reducing manual workloads.


Bynder’s Marketo integration unifies marketing automation with branding automation to drive greater efficiency around content creation, cultivation, and consumption. As the industry’s most comprehensive branding automation platform, and a trusted Marketo partner, Bynder enables companies to manage the entire end-to-end branding process consistently.


  1. Creative Project Management to streamline approval workflows. With customizable workflows, roles, and permissions, Bynder ensures control and brand compliance on every asset.
  2. Bynder’s Marketo integration drives more value from creative assets by allowing teams to leverage them across all channels. Teams can quickly create & personalize assets with custom crops, copy, and brand logos with Bynder’s predefined publication templates.

  3. With Bynder’s Marketo integration, approved assets and content is pushed directly to Marketo Smart Campaigns.
  4. Drive contextually relevant customer experiences with Marketo's Real Time Personalization.


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Additional Information

Application Categories

Content Marketing