Brightcove Video Connect For Marketo

By Brightcove

The most comprehensive suite of video technologies, built for the needs of the modern marketer.


Brightcove’s Video Marketing Suite (VMS) is a complete solution for your video marketing success. VMS provides all the tools needed to publish, distribute, and optimize videos across channels and measure their success. By linking Brightcove to your marketing automation platform, you’ll be able to:

  • CAPTURE NEW LEADS: turn your videos into lead generating machines by displaying a lead form right in the video.
  • TRACK LEADS: Track how much of which video(s) each lead is watching to gain in-depth insight into what they are and are not interested in.  Use that data for segmenting, nurturing and lead scoring
  • MEASURE & INCREASE ROI: Know which videos are in fact generating a return on your investment by tracking each view to a specific conversion

Join our over 5,000 video customers integrating their video with their marketing automation strategies to create rich exciting AWESOME customer experiences.   Get the most out of your technology investment by connecting two of your most powerful marketing platforms, Marketo and Brightcove.


Download this whitepaper, “4 Must Do’s For the Modern Marketer” & learn how to:

  • Get even more out of your marketing automation investment
  • Obtain better insight with video analytics
  • Make video a seamless part of your workflow
  • Measure and understand the impact of video marketing


The Audience module integration with Marketo consists of two main components:

  • Brightcove Player plug-in to enable tracking of video views data
  • Synchronization process to send tracking data from Video Cloud to Marketo

Here are some of the key features of Video Cloud - Marketo integration:

  • Lead forms: Create lead forms that will appear in your videos to collect information that is passed to Marketo.
  • Data format: Video cloud viewing data is delivered to Marketo as a custom activity making it easy to use in your segmenting, filtering and lead scoring.  Here is a sample of the data you will get
    • Video Name
    • Video ID
    • Account ID (Video Cloud)
    • Page URL (URL of the referring page)
    • Player ID (Video Cloud player)
    • % Watched (25%, 50%, 75%, 95%).

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