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Mura Experience Platform

Blue River  |  Platforms
Mura Experience Platform enables you to deliver content-driven website and mobile experiences, aligned and integrated with Marketo.
Marketo Integrated
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Main Features
  • Experience Management
  • Marketo Integration
  • Content Marketing Support
  • Long-Term Testing & Tracking

Content & Experience Management for Modern B2B Marketing

Mura Experience Platform enables you to deliver highly-targeted custom web and mobile experiences – all aligned and integrated with Marketo.
  • Relevant Experiences: Radically improve your marketing efforts by providing the right web and mobile experiences at the right times for all your key audiences.
  • Marketo Integration: Complete alignment of experiences with your Marketo-driven email nurturing content.
  • Content Marketing: Everything you need to plan, create and track and measure your content-driven experiences.
  • Experience Testing: Create multiple experiences, and test and refine to continually improve your marketing effectiveness. 


Marketo Integration

Data-driven experiences; deeply integrated with Marketo

Complete alignment of web and mobile content with your Marketo-driven email nurturing streams.

One of the biggest benefits of using Marketo is the ability to deliver a contextualized email-based nurture stream to convert leads into customers. Mura Experience Platform integrates completely with your Marketo system to provide the same experience on your web and mobile properties.

When you use Marketo, you spend a lot of time defining your users and the stages they pass through during the buying process. Mura Experience Platform’s integration with your Marketo systems allows you to leverage this work and deliver web and mobile content that accelerates your users' path through the buying process.

Streamlined content workflow

Mura Experience Platform’s deep integration with Marketo also saves you time by eliminating the need to build and post content and functionality in multiple systems. Mobile-friendly landing pages, microsites and more are easily developed and integrated with your main site and Marketo. 

Taking the pain out of web forms

Mura Experience Platform provides a fully-integrated forms development and management platform that is mobile-friendly, and super easy to use and style. Our drag & drop form editor allows you to quickly create forms that work great on every device, and that can be styled however your team wants. And via our integration capabilities, the data captured in Mura Experience Platform forms goes straight into your Marketo, along with your CRM and any other systems you want to integrate. You can also do progressive profiling, customized forms tailored for each audience, and more.