Base CRM Integration
By Bedrock Data, Inc.
Bedrock Data's Base CRM + Marketo integration is a pre-built, expert level integration tailored around helping you get the most out of Marketo.
Multi-directional Marketo & Base CRM integration
When your sales team & BDRs follow up leads, every minute matters. Our Marketo-Base CRM connector syncs every five minutes to ensure sales gets leads and data on the latest interactions, as they happen.
Plus leads sync and de-duplicate in both directions, so as your sales team adds people directly into Base CRM, you will not run into the data duplication issues in Marketo which you'll get with one-way sync processes.
Get Marketo & Base CRM acting as one
Bedrock Data helps you align your sales & marketing process by managing workflows & controlling rules for when data syncs between Marketo & Base CRM - with no coding required.
Enable key Marketo features including interesting moments & Revenue Cycle Analytics
Leverage Marketo to manage interesting moments rules, and sync those as activities to Base CRM so that your sales reps have visibility. Also pull back opportunity data from Base CRM to leverage in Marketo Revenue Cycle Analytics.
Wizard setup to manage your data mappings & rules
You don’t need coding or a technical background to manage your Marketo-Base CRM integration.
Bedrock Data allow you to map fields across systems and control rules such as system of record for each field.
Contact sync, de-duped both ways
Sync Marketo People records bi-directionally with CRM. De-dupe in both directions, so contacts added to CRM will align with existing Marketo records.
Marketo data viewed natively in CRM
Map Marketo fields & Interesting Moments (to CRM tasks/activities) so sales reps can see key Marketo info on the CRM records they use every day.
Sync Opportunity data to Marketo
Sync Opportunity data from CRM to Marketo, powering Revenue Cycle Analytics. Report on your closed loop marketing metrics through to sales results.
Interface to manage field mappings
Adjust mappings and rules for syncing data, yourself. Support for all objects including People, Accounts, Opportunities & Interesting Moments.
Add systems as part of sync engine
Additional integrations can be managed via the same centralized sync process. Bedrock offers 50+ connectors which can be added with no code.
Option for cloud data warehouse
In addition to syncing data, we provide the option to sync your normalized data to a cloud data warehouse (SQL) for corporate dashboards & BI.
We know Marketo. We know Base. Our Boston, MA based team eats, sleeps, and breathes integrations. With our included onboarding process, we'll get your integration running quickly & easily- never any coding or IT involvement required.
In addition to enabling all of the key integration use cases between Base & Marketo, the Bedrock Data Platform also helps you clean up your databases with include duplicate reports.
You can find more details, screenshots, and a demo video on our page here.
If you'd like to talk with us, you can schedule a conversation with one of our specialists at this link or chat with us live at bedrockdata.com.
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- Bi-directional Sync & De-dupe
- No code required to implement
- No IT required to manage
- Included Onboarding
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We have an aligned sales and marketing process, powered by Marketo & Bedrock Data.Sushee Perumal, CEO, MaxSold