NurtureBox by Beachhead for Marketo
By Beachhead Marketing
NurtureBox is a free plugin to convert more of your online visitors into qualified leads through educational content.
Finally, a friendly way to increase qualified inbound leads.
Your homepage receives more traffic than any other page on your website, but it’s not generating leads. With NurtureBox, you can increase conversions from your homepage without distracting your visitors.
Increase website conversions (and decrease bounce rate)
Engage your leads better with emails they want
Send Sales more leads they’ll love
Install NurtureBox and within weeks your website homepage can become your best source of qualified leads.
One suggested use is to build trust with your leads through a 7 day email course, using NurtureBox as your call to action.
About Beachhead Marketing:
Beachhead builds software and wetware to help funded startups reach predictable traction. For more information and to see the plugin in action, visit http://beachhead.io
NurtureBox utilizes Marketo Forms 2.0, allow it to be installable on any web page.
NurtureBox constantly reminds visitors of the main CTA regardless of wherever they scroll on the page. When a user clicks on the CTA, a form appears to help them get in touch with your team, and sign up to what you’re offering.
Thanks to NurtureBox, conversion can be achieved anytime, anywhere, and you don’t have to risk several clicks to a landing page to get a new lead.
If you build marketing campaigns with form that you wish to leverage with NurtureBox, consider the following method.
Summary of the Tutorial
Here’s what we will be doing:
- Prepare NurtureBox
- Add Marketo Form in NurtureBox
- Deploy NurtureBox on your webpage!
Note: Ensure you have a Form 2.0 ready with Marketo!
If you have no experience with Form 2.0, create a new one with Marketo’s tutorial, or contact us for assistance.
Step 1: Prepare NurtureBox
Get HTML markup
Create a new HTML page, with a text-editor (Notepad++, Sublime…).
Click on the following CTA, copy our HTML markup...
… then paste IT into the text editor. Save the file.
Modify NurtureBox message
NurtureBox has 4 components.
Make changes to content accordingly.
You can now save the file and test NurtureBox, by opening the text file with your browser. Click on the CTA to test if it opens.
Step 2: Include Marketo’s Form in NurtureBox
Navigate to your chosen form, from either Marketing Activities or Design Studio (provided that you have created one).
Our example uses a form in Marketing Activities.
Upon form selection, choose to view embed code. Copy them.
Paste these Marketo code underneath the line “”Your Marketo form goes here”.
Step 3: Deploy NurtureBox on your webpage.
Copy the entire code, then paste it onto your webpage. (preferably on the bottom, where NurtureBox is not interfering with your CSS).
At this point, NurtureBox should be up and running like the animation below.
Test if what you have submitted appears in Lead database of Marketo.
Step 4: Nurture your leads!
Some HTML manipulation will be needed in order to change the design, but we believe your website manager can work that out easily.
If you encounter any trouble in making ‘Nurture Box’ work, contact us and we’ll be happy to help.
You’re ready to educate your leads with NurtureBox by Beachhead!
Complete this form and we will contact you shortly.
- Increase website opt-ins
- Generate top of funnel leads
- Quick and easy setup