Get Leads to the Finish Line Faster

By atEvent

Treat events like the rest of your marketing campaigns. atEvent’s B2B event lead management solution optimizes demand gen for events to drive ROI.

About

Go beyond basic event lead capture with atEvent’s best-in-class B2B event lead management solution. Capture leads anywhere at or around your events, add custom qualifiers and follow-up actions and sync everything to Marketo for fast, personalized follow-up that accelerates sales. Enhance your ABM and event marketing strategies with deep insights about target accounts and event performance, and motivate your sales team with real-time lead stats. 

atEvent is made for the enterprise with broad lead retrieval integrations, GDPR consent at capture, multilingual business card transcription, audit log capabilities, and more. 

Learn more about atEvent and Marketo on the atEvent website.

Integration

atEvent’s Marketo integration offers exceptional flexibility and control so you can: 

  • Automatically populate atEvent with pre-registered attendees from your Marketo event registration form so your team can check in pre-registered attendees, add custom qualifiers, and automatically alert Account Executives when prospects from target accounts arrive. 
  • Set up Marketo Smart Campaigns that trigger activities, such as sending personalized follow-up emails, enrolling leads in segmented nurtures, or scheduling a demo, based on qualifiers captured at the event. Easily map atEvent fields, including hidden fields, to Marketo lead object fields, so you have a complete record of lead behaviors from digital and in-person interactions.

Learn more about atEvent's Marketo integrations on the atEvent website.

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Additional Information

Application Categories

Events