Enterprise Customer Data Platform
By Arm Treasure Data
Capture Marketo data and unify it with buyer data from any online / offline channel for a complete 360-degree view of prospects and customers.
Arm® Treasure Data™ empowers marketers with rich customer insights that drive remarkable customer experiences.
Treasure Data™ is an enterprise-grade Customer Data Platform that handles the complex, data-intensive needs of large teams. Dedicated to managing the entire process of building a “single view of the customer” it optimizes how both customer and prospect profiles are used for personalization across marketing channels. From data collection, pipeline management and profile unification to segmentation, predictive analytics and multi-channel activation, Treasure Data™helps marketing teams identify, engage and acquire customers efficiently.
400+ customers across industries utilize Treasure Data™ for personalization at scale:
- 120+ Pre-built connectors to collect data and activate profiles
- 2M+ Events collected every second
- 10B+ Profiles activated every month
- 1M Presto queries run daily
- 30T+ Rows of data processed daily
Built on an advanced data lake for infinite scalability and storage capacity
Untangles data complexity
Collect and unify data from *any* source, including: DMP, IoT, PoS, offline sources, customer support, CRM, and customer applications.
Schemaless data framework, allowing you to immediately work with your data instead of wasting time preconfiguring your data
Fully redundant platform, with 24/7 network monitoring and encryption in transit and at-rest. Privacy-ready by design.
Customer/prospect profiles tailored to your business. Marketer-friendly segmentation experience to act on your cross-channel insights
Arm® Treasure Data™ provides easy to use, bi-directional integrations with Marketo that support marketing use cases such as email retargeting with cross-channel insights.
Users will need to first set up an authentication with Marketo by entering in the Marketo Account ID, Client ID, and Client Secret.
Then users can set up a data transfer to import and or export data from Marketo to Arm® Treasure Data™.
The source integration supports importing bulk or incremental Lead and Activity data as well as Lead by static list, Member by program, Campaign, Programs, and Custom Object data. See Import from Marketo (https://support.treasuredata.com/hc/en-us/articles/360001344688-Data-Connector-for-Marketo) for more details.
The destination integration supports exporting leads data, such as emails, to a Marketo Target List. See this article Export to Marketo (https://support.treasuredata.com/hc/en-us/articles/360001536087-Writing-Job-Results-into-Marketo) for more details.
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