App Data Room - Sales Enablement Platform

By App Data Room

The enterprise sales enablement & marketing asset performance platform to distribute and track content globally for reps, dealers, and distributors.


App Data Room is the enterprise sales enablement and marketing asset performance platform aligning global sales and marketing teams to organize, store, share, present, and track interactive sales content on any device.

Optimized for global organizations to put the right content in the hands of reps, distributors, dealers & channel partners, wherever in the world they need it. Highly intuitive platform integrates natively with Marketo, CRM, CMS, and other core business systems.

Today, tens of thousands of users around the globe depend on App Data Room for shortening sales cycles and growing sales.

Global Content Management – Effectively support users anywhere in the world, in any language.

Professional brand presence – App Data Room gives sales presentations a polished, organized and professional appearance.

Enable better conversations with prospects & customers – Facilitate personally relevant messaging through guided selling and AI while ensuring that materials are ready and easy to access at all times.

Instant Follow-Up – Sales reps can send follow-up emails instantly to interested prospects through the app. This eliminates the typical follow-up delay, ensuring that leads get the right information while it’s still top-of-mind.

Close the loop in the sales cycle – Make it easy for the reps to have a simple and more effective sales process. Know exactly what is happening on the sales process side of business automation and eliminate potential for error from sales reps.

Capture Leads – App Data Room’s Lead Capture® feature lets you collect leads at trade shows and other lead-generating events. Use the mobile device’s internal camera to scan information much like a badge scanner at a trade show (when available). The information captured can be used to send an immediate follow-up email, or feed lead data into CRM and marketing automation solutions.

Fast implementation – App Data Room can be branded, content added and organized, and deployed on mobile devices in less than a few hours.

App Data Room provides the ability to see results, analytics and data behind marketing efforts, and specifically how those efforts influence the end goal of more sales.


App Data Room allows Marketo customers to empower their sales teams for better presentations and see the results and data behind in-person, face-to-face sales meetings.

Combine the offline and online interactions to gain a holistic view of prospects and customers. Automatically push data from App Data Room to Marketo and keep your marketing in sync with what happens in the sales call. Further automate your marketing automation. Connect to automatically add prospects to lists and campaigns, and nurture & score leads.

Get sales call insight and complete the picture of prospect activity:

  • Collect every single email sent from App Data Room via follow-up.
  • Easy-to-use, runs in the background to ensure that leads don’t slip through the cracks.
  • Automation rules to move leads into Marketo lists & campaigns.


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