Allocadia - Planning, Budgeting and Performance

By Allocadia

Marketing Performance Management software that helps you build plans, manage marketing investments and and measure results & business impact.


At Allocadia, we help marketers run marketing more efficiently so they can do marketing more effectively. Our planning, budgeting and performance software helps optimize marketing investments to drive improved business results. The recognized leader in Marketing Performance Management (MPM), 

Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Our customers include Microsoft, Marketo, Box, Juniper Networks, VMware, Arc’teryx, and Charles Schwab.


Allocadia is the central system of record for marketing teams.

If you’re like most B2B companies, you count more than a dozen different technologies in your marketing stack. This can make it harder to find answers to the tough questions about marketing performance. At Allocadia, we believe that all your tools should ‘play nice’, and that you should only have to go to one place to find the answers you seek. That means bringing information together from different systems, when and where you need it. 

With extensive integration experience across a wide range of marketing technologies and other systems, trust Allocadia to enable the connections you need.

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Analytics & Big Data

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We are working with Allocadia to solve the marketing ROI challenge, with a clear plan to get started and a collaborative approach to achieving our vision.
Todd Wells, GM, Marketing IT and Operations, Microsoft