Allocadia - Planning, Budgeting and Performance

By Allocadia

Allocadia helps marketers plan strategically, invest with purpose, and measure impact.


Allocadia’s platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose and measure with impact, so teams are able to optimize the impact of their programs. This gives marketers the ability to drive better performance, increase ROI and improve alignment with corporate goals. Companies like Microsoft, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, giving their marketers the ability to drive more impact for their organization. Learn how to #RunMarketingBetter at


Allocadia is the central system of record for marketing teams.

If you’re like most B2B companies, you count more than a dozen different technologies in your marketing stack. This can make it harder to find answers to the tough questions about marketing performance. At Allocadia, we believe that all your tools should ‘play nice’, and that you should only have to go to one place to find the answers you seek. That means bringing information together from different systems, when and where you need it. 

With extensive integration experience across a wide range of marketing technologies and other systems, trust Allocadia to enable the connections you need.

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We are working with Allocadia to solve the marketing ROI challenge, with a clear plan to get started and a collaborative approach to achieving our vision.
Todd Wells, GM, Marketing IT and Operations, Microsoft