The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.

By AdRoll

RollWorks offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue.

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Generate more opportunities and close deals faster by connecting your Marketo account to the RollWorks Account-Based Platform.   

Engage known and unknown decision makers. Reach known Marketo audiences with display and social ads, even if they don’t open an email. Also, influence members of the buying committee you don’t have email addresses for — thanks to the proprietary data and machine learning power of NextRoll (formerly AdRoll Group).  

Coordinate sales and marketing plays. Provide air cover and ensure the same messaging across channels so that target accounts see a consistent story regardless of how they engage. 

Shorten your sales cycle. Nurture accounts through the funnel faster with hyper-personalized ad campaigns tailored to role, sales stage, company, and more. 

Show off your impact directly in Marketo. Align teams in realtime around which accounts are most engaged and which campaigns are driving the most pipeline and revenue.   

Integration

With the RollWorks Marketo integration, customers can sync information bidirectionally between accounts. This allows customers to expand their reach and nurture accounts to close by targeting their Marketo lists with hyper-personalized ad campaigns tailored to role, sales stage, company, and more. 

It also means customers can show off marketing impact directly in Marketo — aligning teams around which accounts are most engaged and which campaigns are driving the most pipeline and revenue.By combining Marketo’s marketing automation capabilities and RollWorks’ proprietary data and machine learning power, customers can scale their efforts to identify more high-value accounts, engage opportunities to close, and measure their impact.

Visit the RollWorks Help Center to start using the integration. 

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Additional Information

Region

North America

Sub-Region

USA

Top Picks

Featured

Application Categories

Advertiser Campaign Management

Integration Status

Certified