123FormBuilder: Forms & Surveys for Marketo

By 123FormBuilder

123FormBuilder has helped 1.7 million users worldwide to collect & analyze data while keeping close to customers.


123FormBuilder combines the intuitive way of creating forms & surveys that users enjoy to fill in with the precision of rich data insights, in order to help marketers turn more traffic into leads.


Using the flexible tools of 123FormBuilder, businesses can create and administer forms for any task or campaign: landing page forms, in-depth surveys, event registration forms, webinar bookings, newsletter opt-ins or opt-outs, contact forms, email marketing forms and many more. From small businesses to major brands, forms and surveys created with us can meet any marketer’s needs.


Carry quantitative and qualitative research with the professional survey making features provided by 123FormBuilder. You can incorporate both open-end and close-end questions that interact with users on multiple levels. Use questions routing upon conditional logic to make sure your surveys adapt dynamically to visitor input. You can set custom email autoresponders that keep leads engaged even after they submit the survey.


Creating a user-friendly form or survey for your campaigns is a matter of minutes with 123FormBuilder. A gallery of 100+ form templates is at hand, with dozens of designs that you can brand. You can even start from scratch and build your own custom form from top to bottom, with fields at your choice and adaptative graphics. Your Marketo forms will blend the look and feel of your brand perfectly.


As your forms and surveys get filled in, 123FormBuilder helps you stay in control of your data at all times. You can export entries to CSV (Excel format) or PDF. Moreover, you can incorporate data directly into your marketing ecosystem through the seamless integration with your favorite platforms, starting with Marketo. Get insights over form performance through the integration with Google Analytics and draw custom statistical reports over responses in the shape of graphical charts.


With its intuitive interface and powerful capabilities, 123FormBuilder is trusted by 1.7 million users in +185 countries, throughout all major industry verticals.


Qualified direct support assists users whenever needed. Our live chat average response time is less than one minute, and email support is available during out-of-office hours.


Intuitive Drag & Drop Editor

Create forms and surveys with the drag & drop simplicity. Select from a variety of predefined form fields and controls.

Fully-branded Forms & Surveys

Brand your forms and surveys with your own colors and logo. Customize as many form themes as you need.

Conditional Logic

Show or hide fields, send a certain autoresponder or redirect to a specific page, depending on what users select on the form or survey.

Custom Success Pages

Personalize the Thank-You page of your forms and surveys with text, images and videos.

Multi-language support

Translate your forms & surveys in multiple languages and personalize system messages.

Real-time Reports & Analytics

Capture and analyse data with multiple charts, graphs and filtering options. Create valuable insights from your surveys.

Max Limit (6 Features)


Sync lead data directly from a 123FormBuilder web form or survey to Marketo lists with the 123FormBuilder - Marketo integration. User contact information syncs from your form entries to Marketo automatically in real time, so that you don’t have to perform any additional actions on your side other than setting up the integration firsthand.


The integration works by mapping 123FormBuilder fields with Marketo predefined and custom fields. An extra security layer guards the process against problems that might occur during submission, such as a bad network connection on the submitter’s side that would prevent the lead to be created in Marketo.


Using the 123FormBuilder integration with Marketo tasks like growing your subscribers base and administering leads become as easy as 1-2-3.


Synch 123FormBuilder with Marketo and watch your leads flow to the success of your campaigns!

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Feedback & Surveys

Our marketing firm has been using 123FormBuilder for several years and we are great fans. We have found that 123’s features and ease of use has made creating any type of online form we have needed eas
David Alpert, President, Continuum Marketing Group LLC