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Good Influence

Zaptitude  |  Applications
Amplify your sales through customer referrals with Good InfluenceTM. Harness the social media power of your current customers to drive new customers!
Marketo Integrated
See Details
Main Features
  • Powerful referral marketing
  • Identify social influencers
  • Engage & motivate customers
  • Incentives,gamification & more

Did you know that 65% of a company’s new business comes from referrals?
Are you maximizing your referral opportunities?

Amplify your sales through customer referrals using Zaptitude’s patent-pending Good InfluenceTM platform! Good Influence uses the social media influence of your existing customers to drive new customers at scale.

Good Influence brings you a powerful set of referral marketing engagement tools including refer-a-friend, gamification, couponing, and more, to easily launch, manage, and measure large-scale, custom referral campaigns across leading social channels like Facebook, LinkedIn and Twitter. These tools include:

  • Refer A Friend - our core referral and social sharing functionality
  • Flock To Unlock - Release discounts when referral response thresholds are met
  • Couponing - Online and mobile shares driving increased in-store purchases
  • Gamification - Customized or templated contests and sweepstakes with built-in point tracking and leaderboards.
  • What's In It For Me? (WIFM) - Real-time incentive/premium optimization engine to maximize results at the lowest possible cost


Our groundbreaking real-time optimization engine will help you determine the optimal mix of incentives to deliver the greatest results at the lowest possible cost.  

And our innovative reporting technology tracks the ripple effect of each referral and its resulting sales to help you understand who your most influential customers are -- and the ROI of each campaign.

Good Influence has already helped global businesses earn millions in incremental revenue. Try it today and see how powerful the good influence of your best customers can be!

Marketo Integration

Did you know that 65% of a company’s new business comes from referrals? And that did you know that referred customers have the lowest acquisition cost of any channel, they tend to stay longer, and be a better fit for your business since your best customers are referring people like themselves?

Referral marketing works, and Good Influence makes it work better than ever.

Good Influence uses the social media influence of your existing customers to drive new customers at scale. By easily integrating Good Influence easy with Marketo, you can:  

  • Run full, closed-loop reporting within Marketo from social share to referral, and all the way through to conversion. You will also have the ability to see all the iterations of your creative that are shared across social channels.
  • A/B test multiples campaigns, creatives and incentives to see the how each performs within Marketo.
  • Instantly add new leads generated by your Good Influence campaigns to Marketo.
Marketo users who have integrated Good Influence see a three to five percent lift in their revenue!

How do I integrate Good Influence with Marketo?

For information on integrating Good Influence and Marketo, follow the Good Influence Marketo Integration Guide link on the right.