Uberflip for Marketo
- Sync CTA forms to Marketo
- Track content engagement
- Create engaging experiences
- Higher quality lead scoring
At Uberflip, we believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. A great content experience keeps your visitors engaged by allowing them to easily choose the content journey that makes sense for them.
Uberflip lets marketers Own the Journey.
Through various tools, marketers can build amazing experiences around their content to promote engagement and generate leads.
Uberflip’s Marketo integration allows you unlock the full potential of your content marketing. By syncing your Uberflip content Hub with your Marketo instance, you'll be able to generate more highly qualified leads and drive deeper engagement with content.
Here’s how it works:
Integrating Marketo with Uberflip
Connect your Marketo instance to your Uberflip content Hub in under 7 minutes, from start to finish. Just create a new LaunchPoint Custom Service, enter your REST API credentials, create a few custom fields in Marketo, and you're done! Your content Hub is seamlessly synced with your Marketo instance and can start to track all lead activity and engagement.
Create CTAs to Drive Lead Generation
It's easy to create Uberflip Calls-To-Action (CTAs) that are seamlessly synced with Marketo Lists. These CTAs create an amazing experience for the end user and make it easy for content marketers and demand gen professionals to turn every piece of content into a highly converting landing page.
Trigger Lead Nurturing Campaigns
Once you’ve captured the contact information via a form CTA, trigger an email campaign specifically geared toward lead nurturing. You can even trigger different campaigns based on which CTA was filled out to ensure you’re always sending relevant offers.
Improve Lead Scoring & Audience Segmentation
The Uberflip / Marketo integration provides you with insights into how people are consuming your content, what they find most compelling, and what type of content converts best, allowing you to refine and optimize your lead scoring programs. This means sending more qualified leads to your sales team and making better decisions about your content marketing strategy.
Own The Journey
Uberflip makes it easy for marketing teams to quarterback content across their organizations and ensure that Marketing is aligned with Sales and Customer Success. When everyone has easy access to content and the ability to create customized content experiences, it's easy to own every stage of the buyer journey.