Uberflip for Marketo
- Sync CTA forms to Marketo
- Track content engagement
- Create engaging experiences
- Higher quality lead scoring
At Uberflip, we believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. A great content experience keeps your visitors engaged by allowing them to easily choose the content journey that makes sense for them.
Uberflip lets marketers Own the Journey.
Through various tools, marketers can build amazing experiences around their content to promote engagement and generate leads.
Uberflip’s Marketo integration allows you unlock the full potential of your content marketing. Sync your Uberflip Hub with your Marketo account to generate highly qualified leads and create campaigns with a better understanding of your audience and how they consume your content. Here’s how it works:
Connect an Uberflip Call-To-Action (CTA) to a Marketo landing page or sync a CTA to a Marketo email list to provide a seamless experience for the end user while ensuring quick response for all potential leads. Once connected, you can:
Set Up A Subscriber List
Create a list to capture subscribers directly from your Hub. From this point, you can trigger ongoing campaigns to distribute your content and layer in additional segmentation to send better targeted emails.
Create a CTA to Download an eBook or Whitepaper
Make your content accessible for download by using Uberflip Hubs CTAs. There are three ways you can make your content accessible:
1) Form CTA + Email Follow Up
Use a form CTA as a direct call-to-action to download a whitepaper and sync it with the Marketo list associated to that piece of content. When someone fills out the form, send a follow-up email that allows them to download the content immediately.
2) Link CTA + Landing Page
Create a link CTA that directs people to a Marketo landing page that has been created for this content. This is quick, easy, and effective, giving you the opportunity to display a “Thank You” page after the user submits their information to download your content.
3) Success CTA (All In One Step!)
Use an Uberflip “Success” CTA to display the link to download as soon as the form is filled out within your Content Hub.
Trigger a Lead Nurturing Campaign
Once you’ve captured the contact information via a form CTA, trigger an email campaign specifically geared toward lead nurturing. You can even trigger different campaigns based on which CTA was filled out to ensure you’re sending a relevant offer.
Improve Lead Scoring & Audience Segmentation
The Uberflip / Marketo integration provides you with insights into how people are consuming your content, what they find most compelling, and what type of content converts best allowing you to refine lead scoring. This means sending more qualified leads to your sales team and making better decisions about your content marketing strategy.