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Totango for Marketo

Totango  |  Applications
Use Totango to segment customers based on their likelihood to buy/cancel, or group customers based on feature usage, then personalize smart campaigns.
Marketo Integrated
See Details
Main Features
  • user segmentation by activity
  • smart campaign intelligence
  • user behavior & usage analysis
  • customer health dashboard

Do you have online users and use Marketo for lead nurturing? Then Totango for Marketo can help you increase sales and customer lifetime value.

Totango is a customer engagement management platform that helps your online business create and maintain an active user base. With real time insight into their activities, you are able to segment and personalize your email marketing campaigns based on their usage behaviors.

The Totango for Marketo integration is perfect for:

Making Lifecycle Marketing Easy
You want to effectively market to existing customers, as they represent the bulk of your recurring revenue. The key is to use the heaps of information you have about existing users to communicate with each user according to their individual needs.

Segmenting Your Userbase
Do you market to your existing base? Can you segment users based on their interactions with you? Create dynamic segments like "hot trials", "power users" and "inactive users" with Totango.

Personalizing Marketing
Don't sound like a robot - even if you are one. Address each user by name and reference their interaction with you or your product. Users will pay more attention and love you for it.

Finding More Advocates
Do you want to be alerted to all users adopting a new feature - or to those who have joined the ranks of the power users? Contact the right person for beta programs, case studies and speaking opportunities.

Watch this webinar to learn more about how customers, like CloudBees, are using Totango and Marketo together to solve marketing challenges and drive revenue.

Marketo Integration

Totango for Marketo
Engage your customers at the right time with the right message. 

Totango goes above and beyond Marketo's capabilities by offering predictive analytics insight for your Smart Campaigns. We can predict which users are ready to buy (so you can send a special offer), which users need training (send helpful tips or case studies), which users are at risk, and which users could use a little encouragement from an exec.

Increase the effectiveness of your campaigns up to 4 times with contextual and personalized emails using insights from Totango's benchmarks, trends, correlations, and proprietary algorithms.