Marketo Right Start, Tactical and Strategic Services
Marketo deployment by a Marketo Certified Consultant.
- Lead scoring
- Basic CRM integration
- Basic web integration
- Contextual training
The Pedowitz Group has helped over 1,000 customers through the revenue marketing journey, with award-winning results. Our team has more than 250 years combined Revenue Marketing experience. Our offerings range from strategic to tactical, from process to technical, for companies of all sizes and global locations and for both inbound and outbound marketing strategies.
Basic Marketo deployment by a Marketo Certified Revenue Engineer. Our tried and tested offering includes lead scoring, basic CRM integration, basic web integration and contextual training, and culminates in a best practices campaign launch deployed by your own team!
The Pedowitz Group provides tactical services in six areas: Campaign Services, Metrics & Reporting, Content, People, Data, and Technology.
Campaign Services: Whether you need just a little help in getting your campaigns designed and out the door, or are looking for turnkey campaign help, we have the package that will work for you. We offer retainers that fit all budgets and all projects are staffed by experienced and knowledgeable Revenue Marketers.
Metrics & Reporting: Understanding what you can measure, how you measure, how you interpret results and finally, what really matters, is complicated. From the cost justification/ROI models, to day-to-day metrics, to building dashboards, we’ll guide you, educate you and help you set up and establish measurement and reporting for an immediate impact on your business.
Content: Content is the fuel for the Revenue Marketing engine and you’ll need LOTS. Even more important than quantity is quality, and creating content that can be used in multiple ways. Key elements of any content strategy include the customer buy cycle, digital personas, content usage and type, campaign messaging, and how to develop a content factory within your company.
People: People are the basis for building a successful Revenue Marketing practice, but the transformation to new roles and skills can be dramatic and takes time. We will help you to clearly define new processes, roles and skills for your team and align these with sales. In addition, our experienced professionals can augment your marketing team or provide specific training to maximize your effectiveness. We provide workshops, training and retainer services to meet all of your needs.
Data: Without clean data, your campaigns are doomed to be less than successful. Yet, too many marketers ignore this aspect of campaigns. Taking the time to clean up your data is fundamental to Revenue Marketing success. We offer data audits, data acquisition services, data remediation services, and data append services.
Technology: We’ll conduct a comprehensive audit of your current systems used to drive revenue, including, but not limited to: CRM, marketing automation, email, content, web analytics, MRM, social, mobile, SEO/SEM and data. We’ll make recommendations for optimizing your current systems and for selection of complementary next stage technology.
The Pedowitz Group works with your marketing organization to create a holistic approach that includes synergistic outbound and inbound campaign strategies and tactics.
Outbound campaign services: Using a combination of onsite workshops and virtual sessions, The Pedowitz Group delivers strategic planning and alignment expertise, as well as campaign execution services.
Inbound Campaign Services: Inbound campaigns use search, your web site, blogs and content as key elements and encompass social and digital as channels.