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TapCrowd - Event apps for Marketo

TapCrowd  |  Applications
Easily create, publish and manage your event apps. Create interaction with live voting, Q&A, Meet Me and send push notifications to attendees.
Marketo Integrated
See Details
Main Features
  • Floorplan, agenda, speakers
  • Send push notifications
  • Live voting and Q&A
  • Capture leads

Easily create a mobile event app for your corporate event, seminar, conference, or tradeshow with TapCrowd. You can combine over 30 modules including a floorplan, agenda, speaker list, sessions, social media integration and much more.

Lead capturing with the “Personal conference bag”
The “Personal Conference Bag” allows visitors to indicate their interest in products, capture brochures, bookmark contacts and tag content throughout the event. This feature allows you to capture qualified leads based on user interests.

Social media integration
Integrate your Twitter and Facebook feeds in the event app, and allow attendees to easily share on social media during the event.

Networking for attendees
Stimulate networking between attendees with the “Meet Me” feature.

Live voting and Q&A
Provide live voting and Q&A during keynotes and in sessions. Voting results and questions for speakers can be displayed on a large screen.

Push notifications
Send push notifications to attendees with last-minute messages, announcements and sponsored content.

Maximum visibility for sponsors & exhibitors
Your event app isn’t just a great tool for your visitors. It allows you to sell extra services to sponsors and exhibitors. Turn your app into a new revenue stream by selling banner ads, premium listings and sponsored push notifications.

Great service
No time to build your app ? No problem, contact us, and we will do it for you !

Marketo Integration

TapEvent integrates with Marketo in various ways.

Event registration
You can integrate Marketo forms inside TapEvent apps. This allows you to provide event registration inside the app, and at the same time manage your registrations in Marketo.

In-app forms
Marketo forms can also be integrated in TapEvent apps, to capture leads. Forms can be linked to content such as sponsors, exhibitors or products.

Lead capturing with Marketo integration
Leads captured inside TapEvent apps can automatically be pushed to Marketo through the Marketo API. This includes active leads and passive leads. 

  • Active leads are users that expressed their interest for a company, product or service inside the app.
  • Passive leads are created with in-app user scoring, based on the user activity in the app such as viewing content and usage of the “Personal Conference bag”. With the Marketo API integration, you can capture users interests inside your event app, and automatically push these leads to Marketo for further follow-up.