- Integrate customer engagement
- Predict up-sells & cross-sells
- Maximize renewal revenues
- Pre-built data connectors
Maximize renewal revenues and cross-sells
Only Scout Sales can integrate all your customer data, predict the best revenue opportunities, and automate account management tasks. Scout Sales helps you
Integrate all customer engagement data
Becuase customer usage is the basis for ROI and purchasing. Scout Sales integrates usage data with all other sources of customer engagement data—from account details to surveys to sentiment data. You get a complete, 360-degree view for each customer, subscription, and user.
Predict up-sells, cross-sells, and trial conversions
Using patent-pending predictive analytics, Scout Sales classifies each subscription as an up-sell, cross-sell, retention risk, or trial conversion. You get pricing recommendations and background data, so you can create better forecasts, give more accurate quotes, and negotiate more effectively.
Automate account management tasks
Scout Sales uses rules to trigger and monitor customer engagement processes across multiple systems.
- Renewal Playbooks analyzes customer status at renewal and suggests closing strategies, which simplifies account planning.
- Retention Playbooks notifies customer success, support, and other organizations when a customer needs assistance, and then it manages escalations.
- Compliance Playbooks identifies compliance issues, which can indicate up-sell opportunities.
- Cross-sell Playbooks identifies cross-sell affinities based on actual customer usage.
- Trial Playbooks flags which prospects are most likely to become paying customers.
Scout® Link for Marketo orchestrates end user nurturing to create customer success. Using Marketo’s marketing automation platform powered by Scout’s industry-leading predictive analytics, Scout Link for Marketo leverages user-level analysis and segmentation based on usage, customer health and subscription data, and then automates communication to end users to generate leads and create advocates.
- Lower Your Cost Per Lead: Scout Link for Marketo lets you drive more leads from your existing customer base effectively lowering your cost per lead.
- Improve Conversion Rates: Using behavioural targeting, Scout Link for Marketo improves the conversion rate of your campaigns.
- Continuous Improvement: Closed-loop analysis allows you to track which segments provide the best lead sources.
- User Synchronization: automatically synchronizes users tracked in Scout® with Marketo ensuring all end-users can be easily contacted.
- Usage Triggered Communications: initiates communications to users based on feature usage within each product to drive adoption and loyalty.
- Health Scoring Triggered Communications: a scoring engine that initiates communications to stakeholders and users based on changes in health scores to mitigate churn risks and increase revenue retention.
- Subscription Triggered Communications: initiates communications to stakeholders based on subscription terms, improving timeliness and quality of stakeholder notifications such as overages and renewals.
With Scout Link for Marketo, Sales professionals can:
- Integrate all your customer data, predict the best revenue opportunities, and automate account management communications.
- Leverage Scout Playbooks to notify customer success, support, and other organizations when a customer needs assistance, and then it manages escalations in Marketo.