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Lead Validation by Service Objects

Service Objects  |  Applications
Our real-time Lead Validation service cross-validates five critical lead quality components: name, street address, phone number, email address and IP.
Marketo Integrated
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Main Features
  • Provides Lead Quality Score
  • Validates US and Canada Leads
  • Verifies email addresses
  • Reverse phone look-up

Since 2001, Service Objects has provided real-time data quality services that verify and improve the quality of your leads and contact records.

Our DOTS Lead Validation is a real-time API combining our validation expertise in contact, business name, email, address, phone, and device verification into a single, robust solution that corrects and appends contact records and provides an actionable lead quality score.

Our service cross-validates five critical lead quality components: name, street address, phone number, email address and IP address. This lead scoring software analyzes 130+ data points to return a validation score of 1-100, helping companies identify acceptable customer data at the point-of-entry.

There are 3 ways to enjoy DOTS Lead Validation:

  • Real-time API - Validate leads at the point of entry and provides a Lead Quality score for lead routing and business decisions.
  • Batch - Validate and correct existing leads in your contact records.  
  • Cloud-Connector - For Marketo users only. Service Objects has made it simple for Marketo users to take advantage of our lead validation services with our easy of use connector designed to work within your Marketo account. Once connected, we can validate incoming leads and monitor and correct your existing ones. Our team can have you up and running in minutes.

Think your contact records are already accurate? According to SiriusDecisions, 25% of all contact records contain critical errors. With simple validation, you could easily reach those contacts.

Learn more about our DOTS - Lead Validation on Service Objects' website or sign up for our free Data Quality Scan and learn about the health and viability of your leads and how Service Objects can help correct them and improve your campaigns' performance.  

Marketo Integration

Service Objects' DOTS Lead Validation is now available for integration with Marketo.  Via Webhooks our Lead Validation service can be added to your Marketo processes.  By following the steps in our integration guide you will be up and running in moments.  Using the guide will allow you to map the results from the service to any of your updateable fields and allow you to do analysis on the results. 

Using Lead validation in Marketo will help you organize and prioritize you leads or contacts.  The service can take several combinations of contact or lead data such as name, business name, address, phone, email, IP address and score the information.  Amongst other fields, we return the overall certainty that the contact will be reachable.  As well, we can indicate a recommendation as to accept, reject or review the name quality, email quality, IP quality, phone quality, address quality, business quality and overall quality of the contact or lead.

You will get corrected/standardized addresses, line types, corrected emails, alternate phone numbers, and alternate address whenever possible.  We offer this and so much more and adding the Lead Validation Web Hook to your workflow will boost your efficiency and success.