RO|Innovation for Marketo
- Match content & sales stage
- Share content with prospects
- Tie content to closed deals
- Know where to put future spend
Make Sales & Marketing Alignment Happen
Just as Marketo is used as the marketing campaign tool to qualify a lead, RO|Innovation is the sales campaign tool to get that lead to a closed deal.
RO|Innovation's sales enablement platform recommends and aligns the right marketing content and customer advocates for the right sales situation at the right time in the sales cycle, and then packages that content in a microsite for salespeople to send to their prospects. As prospects engage with the content during the sales cycle, tracking data is written back to RO|Innovation and Marketo, giving Sales and Marketing alike key information they need to stay effective.
Together, Marketo and RO|Innovation provide a complete "lead to revenue" conversation. RO|Innovation gives marketers:
- Visibility to know what assets are being used, and when to nurture prospects during the sales cycle
- Reports which customer advocate and marketing asset had actual impact on closed deals
- Definitive ROI calculations on produced marketing assets
- Crucial data to know what content works (and what doesn’t) and strategize where future marketing dollars should be spent
With the Spotlight (microsite) and asset usage data in RO|Innovation being tied to actual sales opportunities (and their success), Marketing can see actual, tactical campaigns run during a sales cycle and have actual proof-points on which marketing collateral is used within a successful sale.
Likewise, Sales teams are able to drive revenue and gain the following benefits from the RO|Innovation system:
- Decreased sales cycles
- Increased close rates
- Decreased sales ramp up time
- Increased productivity
Contact RO|Innovation to schedule a demo with your Sales and Marketing teams today, and start impacting revenue tomorrow!
Be Highly Effective with a Frugal Budget
Since the 2008 economic crash, Sales and Marketing have had to live with smaller budgets. A phenomenon Forrester Research called “Frugal-nomics”, which directs Marketing to only spend money on activities that are proven to help Sales close revenue. This in turn demands Sales and Marketing to align priorities and work together in lock-step, or risk revenue loss.
RO|Innovation puts the right assets for the right sales situation at the right time in front of your Sales team. It writes microsite and asset usage data directly into Marketo and Salesforce.com. Since this data is also tied to actual sales opportunities (and their success), Marketing can see actual, tactical campaigns run during a sales cycle and have actual proof-points on which marketing collateral is used within a successful sale; while Sales gets crucial real-time information about what prospects find relevant and valuable to drive conversations forward and close deals faster.