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Resonate Audience & Customer Analytics

Resonate  |  Applications
Understand and engage with people based on deep data about their motivations.
Main Features
  • Configurable audience segments
  • 4500 human attributes
  • Real time interface
  • Report on any digital asset

Resonate answers the central question facing marketers: What motivates people to choose one brand over another and to ultimately take action?

 

Resonate's proprietary platform produces deep insights about consumer's motivations, values, beliefs, purchase preferences and political concerns and translates them into more effective marketing and media strategies.

 

Resonate's motivations-based analytics provides a new dimension of audience and customer understanding around any site, section, activity or campaign.  These insights can define and inform customer segments, enable real-time campaign analysis and individually target and personalize messages.