ReadyTalk for Marketo
Take advantage of ReadyTalk's full-featured and reliable webinar solution that integrates directly with Marketo.
- Promote Webinars with Marketo
- Capture Attendance Data
- Increase Accuracy of Data
- Speed Post-Webinar Follow-up
Do you use Marketo to execute campaigns and manage leads? Do webinars play a key role in your lead generation efforts?
Increase accuracy and move leads through the marketing funnel faster with ReadyTalk's full-featured and reliable webinar solution that integrates directly with Marketo - a leading provider of cloud-based marketing software.
The ReadyTalk Connector was designed for Marketo customers that want to leverage the Marketo Design Builder for webinar invitations, registration, confirmations, reminders, and timely follow-up while eliminating tedious manual processes. When a prospect indicates they will attend, Marketo automatically sends their data to ReadyTalk to register them for the event.
For each webinar or meeting registrant, ReadyTalk supplies Marketo with a unique "Join Meeting" link. Include this unique URL in Marketo confirmation and reminder emails to more accurately capture attendance status for each prospect while preventing unwanted attendees from joining the web event.
Instantly record webinar attendance status to avoid the time-consuming manual task of getting webinar data back into Marketo. Marketo will query ReadyTalk immediately after the web event so the data can be used to drive post-event activities like lead scoring, nurturing, and sales hand-off.
ReadyTalk for Marketo
Do webinars play a key role in your lead generation efforts? Increase accuracy and move leads through the marketing funnel faster with ReadyTalk’s full-featured and reliable webinar solution that integrates directly with Marketo.
- Promote and manage your ReadyTalk webinars within Marketo including invitations and landing pages for registration. When a prospect indicates they will attend, their data is automatically sent to ReadyTalk to register them for the event
- Send webinar confirmation and reminder emails out of Marketo to maintain branding consistency, while including a unique “Join Meeting” link for registrants, which helps capture accurate attendance status data after the event is over
- Immediately after your event, Marketo is automatically updated with attendance status data from ReadyTalk, eliminating the tedious manual task of uploading webinar data and driving quicker post-event activities like lead scoring and sales handoff
For more information on how to integrate ReadyTalk with Marketo please see the link to our User Guide to the right.