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Continuously Unify, Clean & Enrich your Data

ReachForce  |  Applications
Continuously unify, clean & enrich your data to fuel data-driven marketing success and make automation, personalization & predictive marketing better
Marketo Integrated
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Main Features
  • Continuous Data Quality Mgmnt
  • Data Unification
  • Structured Data Appending
  • Segmenting, Scoring,Routing

Continuous Data Management For the B2B Marketer

The Challenge: How can you make data-driven decisions without good data?

“Big Data” and “data-driven marketing” are on the lips of every B2B marketer today, but they are mere buzzwords unless a fundamental three-part problem is addressed:

 

1. Data quality: Most B2B databases have poor data quality that get 3% worse every month.

2. Data Completeness:  The typical marketing database is missing large amounts of data required for nurturing, scoring, routing, targeting & segmentation.

3. Data overload / data integration: Each new marketing technology within a business represents a silo of inconsistent data, and without data unification, data quality can’t be addressed.

 

The Solution: ReachForce Continuous Marketing Data Management

 

How it works:

Unify

We match and unify all of your relevant but disparate customer marketing data in a central location. With a single source of the truth for all people, company and transaction data, you get a true 360-degree customer view.

Cleanse

We de-dupe, standardize, normalize, correct and verify your data — on a continuous basis. With always-on data management, you can stay ahead of degrading data quality.

Enrich

In real-time, we append inbound/registration form data with external demographic, firmographic, social and install base data for more complete customer profiles and better personalization and predictive marketing.

Activate

We enable unprecedented segmentation with automated list-building, and an unmatched level of account-based marketing attribution. Our rich data-centric analytics and dashboards provide the complete view you need to maximize your campaigns.

 

Summary:  By unifying, cleansing, enriching and activating your customer data, ReachForce helps B2B Marketers solve their toughest data quality, data completeness and data integration problems.  And, by offering these capabilities in one "always-on" solution, the result is the unified, centralized, 360 degree customer view required to fuel data-driven marketing and to make initiatives like personalization, automation, and predictive marketing … better.

Marketo Integration

ReachForce has over 150 integrated Marketo customers ... contact us today to learn more.