Strategy, Architecture, Content & Data Mgt
- Contact & content strategy
- Lead scoring & data insights
- Demand gen strategy
- Targeted campaign designs
Implementing Marketo is a strategic step in building an integrated approach to managing brand expression and demand generation. R2i knows how to architect Marketo to support targeted and segmented campaigns that are aligned with demand gen KPIs, lead scoring, content nurturing--all in a way that generates marketing ROI.
R2i's strategy, marketing automation, data, content and creative teams collaborate to develop marketing campaigns that lead to increased engagement, more qualified lead conversions and a consistent delivery of the right message to the right person at the right time.
R2i's approach to optimizing Marketo also includes a focus on the data and CRM sync. Through our contact strategy and data services, lead profiling, data cleansing and data stewardship we help maintain lead integrity and attribution between sales and marketing.
The connective tissue between marketing automation and marketing activities is fulfilled through R2i's diverse expertise and hands-on approach to ensure accelerated success for our clients. Services include:
- Strategy & Insights - customer journey mapping, content strategy, testing and optimization
- Brand Expression - competitive research, identity design, messaging development
- Customer Experiences - visual design, UX, personalization, loyalty & retention
- Demand Generation - media services, SEO/SEM, multi-channel marketing
- Marketing Technology - platform assessments, marketing cloud integration, web design & development
- Marketo Production Services - implementation, optimization, campaign execution
Let's get started! We'll talk brand, demand and the technology powering it all.