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Business Edge

Qurater  |  Applications
Big data approaches for customer acquisition
Main Features
  • Net New Leads For Your Biz
  • Score Leads By Likely Interest
  • Score Existing Pipeline
  • Discover Decision Makers
Qurater casts a wide net across company databases, social, news, blogs, job sites, web sites, internal data etc to build a predictive analytical model and use sophisticated natural language processing techniques to find you net new leads from your target geography and score them for likelihood of interest in your product / service.
 

Qurater will also score your existing pipeline using big data techniques and give you a recommendation for best use of your marketing dollar.

How ?
 
• We’ll seed the Qurater platform with keywords relevant to your business along with target decision maker profiles.
 
• Qurater will take an exclusion list from you (these could include your existing customers and/or pipeline).

 

• Qurater will work it’s big data and text mining magic to discover net new leads demonstrating most activity in these areas for your target geography and score them for a likelihood of interest in your product / service.

 
• Qurater will optionally score your existing pipeline for potential interest in your products / services.
 
• Qurater will provide an overview / context of why every company has been scored in a particular way.

 

• Qurater will find at least 5 contacts that match your target profiles from these companies along with their contact information.