- Analyze data for trends
- Predict customer behavior
- Trigger action & communication
Preact is a cloud-based customer success service that helps subscription software companies maximize customer lifetime value by reducing churn, acquiring new paid customers, and increasing user revenues. Preact provides health metrics tailored to each user and account by tracking detailed session-level usage of web and mobile applications and server APIs. Preact predicts and informs which customers are likely to churn, renew, or upgrade by modeling usage and behavior patterns using big data analytics, behavioral science, and machine learning. In addition, Preact provides deep, real-time visibility into product usage to dramatically improve customer support and product quality. Preact integrates with Marketo, Gmail, Salesforce, Stripe, Zendesk, Desk.com, Helpscout, Mixpanel, and other leading cloud-based apps.
You can pull in Preact fields to segment your user base and tailor email communications for maximum effect:
Reinvigorate low health accounts to prevent churn
Inspire users to explore new features to drive stickiness
Reactivate dormant free trial users to increase conversion to paid
Encourage healthy users to recommend your product
Just like how you build a framework in Marketo to market to your prospects based on dynamic values like lead score, demographics and reactions to past offers, you can do the same for customers based on their health scores, roles, lifecycle, etc. to fight churn, drive upsell and promote stickiness.