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Optimized Sales & Marketing

ORM Technologies, LLC  |  Applications
Optimized Sales & Marketing (OSM) is an easy-to-use, cloud-based application that seamlessly integrates with Marketo and your CRM.
Marketo Integrated
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Main Features
  • Predict Revenue Based on Leads
  • Revenue Attribution and ROI
  • Marketing Resource Management
  • Lead to Opportunity Connection

OSM is an easy-to-use, cloud-based application that provides predictive analytics and optimization for your sales and marketing. It seamlessly integrates with Marketo and your CRM to provide a direct link between marketing leads and sales opportunities. By using OSM you can easily measure marketing's contribution to revenue. You can measure the ROI on your marketing programs and create an optimal marketing mix that achieves your revenue goals at the minimum cost.

Marketo Integration

OSM's Marketo integration automates:

  • Connecting Leads to Sales Opportunities
  • Score-based Revenue Attribution
  • Marketing Program ROI
  • Optimized Marketing Program Mix
To learn more about the integration, email help@orm-tech.com.