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Webcasting

ON24  |  Applications
ON24 webcasting solutions integrates directly with Marketo and provides corporations with the power to engage global audiences.
Marketo Integrated
See Details
Main Features
  • Marketo “ON24 Adapter”
  • Seamless data integration
  • Better data for lead follow-up
  • Promote using Marketo

ON24 Webcasting is the world’s most powerful webcasting platform. Present live or build engaging, interactive on-demand presentations, ON24 provides an easy to use and powerful toolset to drive your online communications to the next level. We enable webcast producers to easily create and deliver customized and engaging webcasts and online presentations to global audiences. ON24’s Webcasting platform includes:

:: The “ON24 Adapter” that allows seamless pass data from ON24’s reporting system directly into Marketo and vice versa.
:: Innovative widgets that provides your audience with an engaging webinar experience
:: Easy-to-use interface for producers and presenters 
:: No plug-in to downloads for your audience 
:: Powerful analytics for better lead nurturing

ON24’s webcasting platform is the most powerful and easy to use communications tool for the modern business
professional.

Marketo Integration

If creating leads is at the top of the priority list for most organizations in the world, then developing and nurturing those leads is likely a close second. Now, with the integration of ON24’s market-leading virtual events platform and Marketo’s marketing automation platform, combining lead creation with nurturing is as simple as a click. 
Within the Marketo platform, the “ON24 Adapter” now allows users of both ON24 and Marketo to seamlessly pass data from ON24’s reporting system directly into Marketo and vice versa. Users can set up Marketo registration pages that capture registrant data for an event immediately into Marketo,

THE BENEFITS OF THE ON24 / MARKETO INTEGRATION 
:: Combine ON24’s world-class lead generation platforms with Marketo marketing automation to create a powerful, integrated lead-nurturing solution 
:: Use a Marketo registration page to immediately enter registrant data into Marketo, then seamlessly pass to ON24 
:: ON24 event data now becomes a key part of the lead-nurturing process within Marketo 
:: Easy-to-use screens make passing data between both systems simple 
:: Post-event, seamlessly pass ON24 data from the live event (such as attendance, poll responses and questions asked) into Marketo 
:: Develop a tighter, technology-based methodology for not only capturing leads but also for nurturing and qualifying them so sales utilizes only the most valuable leads