- Social media campaigns
- Real B2B metrics
- Robust integrations (CRM & MA)
- Social employee advocacy
Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today's social-centric marketplace.
With Oktopost, companies can say for the first time: "This new customer came from this LinkedIn post!" or "This Tweet brought us $XXX in sales!" Oktopost enables users to track closed sales back to the originating social media interaction - whether this is a Tweet, LinkedIn post or Facebook update.
Syncing Social Leads with Marketo
Using a simple integration with your web-forms, Oktopost enables organizations to capture information about leads that originate in social media. Oktopost brings the same level of reporting found in systems like Google AdWords to social media, uncovering data such as which group, profile and message were clicked on before the user was converted to a lead.
Oktopost will update Marketo with the lead source information automatically. The setup is easy, all that is needed is set up workflow triggers in Marketo based on the information Oktopost provides and catalog the leads in dedicated social media buckets for re-marketing and nurturing purposes.
Learn how to integrate Oktopost and Marketo.