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NewsCred

NewsCred  |  Applications
Easily manage content creation, distribution and measurement across all channels, teams and global markets –- all on a single platform.
Marketo Integrated
See Details
Main Features
  • Fully-licensed content
  • Integrates with email & social
  • Early lead identification
  • Lead & content intelligence

Increase conversions, leads and sales through the industry's #1 content marketing platform.

  • Get the content you need to scale newsletters and multi-stage nurture streams. Stop worrying about how much content you’ll need for your demand generation programs. NewsCred gives you access to the largest content marketplace with 13+ content formats, sources, topics, and languages.
  • Build beautiful email newsletters in 50% less time. Don’t lose time going into the HTML code to manually update images, links, and copy. NewsCred’s integration eliminates these manual processes by sending a formatted article snippet to Marketo that’s ready for immediate use.
  • Easily coordinate content processes between your demand generation and content teams. Stop sharing content through emails and spreadsheets. With NewsCred’s direct integration with Marketo, your content team can send copy, articles, images, and URLs directly to Marketo’s asset library.
  • Deliver personalized content for each of your Marketo segments – by region, title, audience, and industry. Avoid sending mass messages that don’t leverage the information you have on your leads. NewsCred enables you to scale your content production, personalizing your messages to different audience segments at every step of the buyer’s journey.
  • Drive greater efficiency & conversions from your demand generation programs. NewsCred’s content analytics platform helps you understand exactly which content is performing best and why – enabling you to make data-driven editorial and investment decisions.

Marketo Integration

Scale your marketing automation and lead nurturing programs through NewsCred’s industry-leading integration with Marketo. As the most comprehensive content marketing platform, and a trusted Marketo partner, NewsCred enables enterprise brands to manage their entire content marketing process with simplicity, speed, and scale. Our holistic offering is centered on helping you operationalize your content marketing efforts across every channel, drive real business impact and prove ROI.

 

SOFTWARE

Streamline the entire content marketing process -- from editorial calendars and workflows, to social publishing, distribution, and unparalleled analytics.

  • Marketing calendars across teams, channels, and markets
  • Collaboration and project management
  • Publish directly to Marketo
  • Detailed content-centric analytics

CONTENT

Access the world's largest content marketplace, licensed content from 5,000 leading publishers, original bespoke content from award-winning creators, and rights-cleared user-generated content.

  • Support for various content formats – from articles and images to
  • infographics and videos
  • Access to high-quality licensed content from over 5,000 publishers
  • Content available in 9 languages
  • Asset management and sharing

 

SERVICES

Build or hone your content strategy with help from our Strategy team and then translate your marketing objectives into editorial experiences.

  • Content strategists
  • Editorial curation
  • Marketo custom integration
  • Onboarding and training services