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Movable Ink

Movable Ink  |  Applications
Movable Ink enables Marketo users to deliver dynamic email content that changes, in real-time, according to the context of each individual customer.
Marketo Integrated
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Main Features
  • Personalize with 1:1 content
  • Automate email creation
  • Optimize content mid-campaign
  • Stand out in a crowded inbox

Movable Ink is a contextual experience engine that enables Marketo users to deliver dynamic email content that changes, in real-time, according to the context of each individual customer.

Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. More than 350 innovative brands including The Wall Street Journal, eBay, Finish Line, and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, please visit www.movableink.com.

Marketo Integration

Movable Ink's technology exists as images within the HTML of the email that is ultimately deployed through Marketo. HTML image embed codes are copied out of the Movable Ink dashboard and pasted into the email in Marketo. Movable Ink is simply powering dynamic images in email at the moment of open.