MarketoLP 736x2

Leadspace B2B Audience Management Platform

Leadspace  |  Applications
Understand and connect with your customers to drive more pipeline and generate better quality leads.
Marketo Integrated
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Main Features
  • Audience Discovery
  • Audience Data Management
  • Audience Modeling

AUDIENCE DISCOVERY: SEE ALL YOUR BUYERS – AT ONCE

Analyze your total available market on a single screen. Understand precisely who your prospective customers are, and how best to connect with and convert them.

There’s a world of potential out there, but how can you keep generating new leads if you don’t know who to look for, where, and what messages will resonate with them most effectively?

Leadspace Discovery unlocks your business’s full potential by discovering your best buyers – whether you currently know them or not. Leadspace taps into your known and unknown audiences, prioritizes your best accounts and leads, and exports custom audience segments to use in multi-channel marketing campaigns.

All data is clean, accurate and enriched in real time, which means more qualified leads, increased engagement, and optimized conversion.

 

AUDIENCE DATA MANAGEMENT: STAY UP TO DATE. ALL THE TIME.

Batch-and-blast marketing, if it ever worked, is a thing of the past. Today, B2B audiences expect you to speak to them and their needs directly. To market so personally, you need a 360-degree view of every customer.

Leadspace Data Management enriches inbound and existing databases with the most comprehensive and accurate B2B marketing data.

Leadspace combines your first-party data with third-party data, contact databases, social profiles, intent data, and data on the open web. That information is all cross-checked and verified, in real time, to ensure the highest possible level of accuracy. It’s then integrated into your marketing technology stack, ready for use in cross-channel marketing campaigns.

 

AUDIENCE MODELING: ARTIFICIAL INTELLIGENCE FOR HUMAN BUSINESSES

Your business isn’t standing still — it’s growing, learning and adapting all the time. Your data should be doing the same.

Leadspace Modeling applies advanced artificial intelligence (AI) to find names, match leads to accounts, segment by buyer personas, and surface the next best leads and accounts to target. You’ll make sense of all your data and make better decisions about your marketing and sales campaigns.

Marketo Integration

The Leadspace B2B Audience Management Platform is directly integrated into Marketo.  130+ customers such as Marketo, Microsoft and RingCentral leverage the real-time integration to bring the data and intelligence into their marketing campaigns and workflows.