MiiPharos | In-store marketing & analytics
- personalized campaigns
- proximity based targeting
- Internet automation
- consumer behavior analytics
Kerverus IT Ltd is a location-aware technology company operating under the brand of MiiPharos. It enables Retailers to create in-store mobile marketing campaigns and monetize shoppers’ in-store behavior with a cloud based campaign management and analytics platform.
Our solution provides access to marketers & retailer in order to:
- create and personalize in-store marketing campaigns based on shoppers' profile
- target the shoppers on specific product categories and enable interaction with the products
- enable store’s visitors to gain Internet access by just installing the store’s App
- get advanced analytics for consumer behaviour in the store, including:
- Dwell time (avg visits – avg. returning shoppers – loyal shoppers)
- Next path & traffic analysis
- Shopper Penetration Funnel (sales conversion)
- Multiple level analytics: stores, departments, product categories
The platform is easily integrated with Marketo and CRM & PoS software.