Interactive Content Engagement Platform
- Embedded or Standalone
- Web, Mobile & Responsive
- Targeting & Personalization
- Integrated A/B Testing
Interactive Content Engagement Solutions
Repurpose static content into engaging interactive content marketing that generates, qualifies and profiles more leads. Do it all with scale, agility and speed — without coding or developers.
Engage, Generate, Qualify and Deeply Profile More Leads
The ion platform creates, tests and measures engaging, responsive interactive experiences without development. Every type of experience — quizzes, assessments, calculators, configurators, solution builders, interactive white papers, interactive infographics — can be launched in hours or days instead of weeks or months. With the ion platform, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility. Embed ion experiences into any web page or launch standalone interactive experiences.
Create, Test & Measure Data-Driven Interactive Experiences…
- Interactive Infographics
- Interactive White Papers
- Self Assessments
- Report Cards
- Solution Builders
- Video Boards
- Resource Libraries
- Interactive Landing Pages
Engage in a Smart, Data-Driven Digital Dialogue
Each ion touchpoint engages your prospect in an explicit digital dialogue. And, as a buyer’s profile is developed from their interactions, the journey gets smarter and more relevant — accelerating lead-to-revenue velocity. This powerful, data-driven interactivity is powered by ion’s 1,200+ combinations of code-free conditional logic.
Improve Pipeline Quality and Velocity
ion’s platform includes high-fidelity buyer profiles based on explicit rather than inferred data. This improves targeting, segmentation, personalization and scoring programs within Marketo. By accelerating relevance and specificity for buyers, ion increases pipeline quality and velocity.
Visualize Engagement to the Sales Team
ion’s Sell-Side Timeline visualization for your sales team provides an instant, contextual view of what the buyer has done over the course of their interactive journey. It’s game changing for sales and marketing alignment.
Create Quickly and Easily
Another ion platform exclusive is the Quick Start Cloud of state-of-the-art pre-built interactive experiences. Over 100 Quick Starts are made to help marketers rapidly deploy stunning and effective interactive content.
When you give your visitors a more engaging interactive content marketing experience—more specific, more targeted, more personal and more useful—they're more likely to do business with you. That’s why hundreds of brands and agencies like Dell, DHL, Kabam, Paychex and Performics create and launch all types of interactive content with ion interactive.
Assessments, quizzes, microsites, interactive landing pages, ebooks, lookbooks, calculators, configurators, interactive white papers and interactive infographics are just some of the types of Quick Start interactive experiences included within the ion software platform. Embed any and all of these within your Marketo pages, your website CMS or launch them as standalone microsites or campaign experiences.
73% of our customers report 100% or greater conversion lift. Combining our platform and Marketo gives you more leads to nurture, and better nurture-to-business conversion rates.
ion interactive and Marketo work together seamlessly by sharing inferred, behavioral and explicitly collected prospect data resulting from the digital dialogue between the content and the user. At the top of the funnel, you can target and personalize using data to drive real-time interactive content experience changes. And, as you nurture your universe and move them closer to the sale, our platform can help you progressively profile and convert more leads to revenue.
ion interactive instantly and seamlessly passes all of its data to Marketo. Automation rules in Marketo leverage high-value data from the digital dialogue to drive segmentation, personalization, scoring and sales enablement. As your nurture program drives activity to interactive content experiences, data flows back to ion in every link—giving you the foundation you need for dynamic segmentation, personalization, progressive profiling and progressive conversion.
And, we make sure you’re not left alone trying to figure this stuff out. We get your integration set up right and fast. ion interactive and Marketo work together with enterprise customers around the world. You’re in good hands.