Real-time B2B Personalization
Personalize your site based on prospects’ industry, location, and actual behavior.
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- Optimize conversion funnel
- Max ROI on marketing assets
- Leverage Marketo campaigns
- Any CMS. Any Content. Zero IT.
B2B Website Personalization
Insightera real-time B2B personalization creates intelligent interactions by engaging prospects in real time, in context, and empowered by data. It detects and segments inbound prospects in real time, based on their industry, company, location, and actual behavior even if they are anonymous, and then engages them automatically with personalized content while on site and attentive.
Maximize ROI on Marketing Assets
Companies invest heavily in social media, marketing automation, SEO, and content marketing to drive visitors to their websites, but 98% of online visitors are anonymous and therefore, unaddressable. By delivering the right content to the right visitors while in context, Insightera helps companies maximize their ROI on existing marketing assets, support prospects in their decision process and generate more qualified leads.
Optimize Your Marketing Automation
Accelerate your marketing automation efforts by leveraging existing campaign logic and content. Insightera optimizes your inbound conversion funnel in real-time to drive more and better qualified leads into Marketo for advanced lead nurturing and increased revenue.
Marketo Integration
Insightera is the first learning B2B personalization software. It allows you to engage top funnel prospects in real-time while they are onsite and attentive. Easily segment your visitors based on their industry, location and digital body language. Target the most relevant content to support their decision making process to advance them in the sales cycle. Personalization nurtures your prospects to generate more qualified leads and maximize the ROI on your existing content.
Insightera seamlessly integrates with your existing Marketo efforts. Reuse your Marketo campaign logic with Insightera’s platform. Simply segment and target your prospects using the same profile and behavior as in your smart lists to measure campaign conversion throughout the full life cycle: top funnel, mid funnel and all the way to sales force. Insightera’s personalization can be used on your Marketo Landing Pages to allow targeted versions of the same landing page with personalized elements for higher conversion.
With Insightera You Can:
- Enrich your Marketo visitor data with personalization campaign impressions and click through results
- Receive Interesting Moment alerts based on Insightera events such as campaign click throughs
- Add behavioral scoring to existing leads or trigger campaigns based on Insightera’s segmentation and personalization campaigns
Use Marketo scoring to target and optimize customer journey. Now you can leverage Marketo in the best way, using your existing campaign logic and implementing it with your top funnel, anonymous prospects.