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InsideView Marketing Solutions

InsideView  |  Applications
Your pipeline: Bigger, more qualified, and delivered to sales faster than ever.
Marketo Integrated
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Main Features
  • Get better inbound leads.
  • Find more ideal customers.
  • Increase campaign relevancy.
  • Find your target accounts.

The best starting point for any campaign is clean, accurate data so you know who to target, when to engage, and how best to capture their attention. InsideView Marketing Solutions empower you to target prospects precisely and engage deeply building a high-quality pipeline from 33 million global B2B decision makers across 13 million companies.

InsideView Target

Expand your universe of ideal prospects through customized lists of net new prospects that look like your best customers. Simply define who you are looking for and let InsideView surface the companies and contacts from within our comprehensive database.

  • Search millions of global company and contacts records based on demographics, firmographics, contact location, industry, news, and more.
  • Build and segment custom lists based on a wide variety of qualifiers, including technologies your targets use or business signals such as leadership changes, partnerships or new product offerings.
  • Seamlessly sync company and contact information into your marketing automation or CRM systems.

InsideView Enrich

Turn basic lead information into detailed, contextual records. Automatically clean and supplement inbound lead data with up to 40+ fields of rich demographic and firmographic data. Enrich new inbound leads that enter your system from tradeshows, web-forms or other sources.

  • Reduce the number of online form fields to capture more completions.
  • Increase conversion rates and reduce cost per lead.
  • Improve lead scoring and routing by appending missing information
  • Access a reporting dashboard on leads by source, enrichment % and fill rates.

InsideView Clean & Refresh

Every B2B company faces the challenge of keeping their data clean. Prospect and customer data changes at a rate of 70% per year (source: Biznology) leading to wasted time and resources on leads that won’t go anywhere. InsideView Refresh replaces tired, deficient customer records with accurate, complete ones, and feeds clean leads into your sales and marketing systems.

  • Ensure Salesforce.com CRM data is always clean, current and standardize records automatically, as often as every day.
  • Precisely define which records you want to manage, gain field-level control over updates, and segment data for alternate mapping and behaviors.
  • Use with InsideView Enrich to enable lead to account mapping for account-based marketing.

Marketo Integration

Get started in 10 minutes

The InsideView for Marketing lead enrichment application seamlessly integrates with Marketo’s Smart Campaigns and Smart List functionality. Using Marketo Webhook push technology and SOAP API, InsideView enriches leads in real-time with validated company and contact information as soon as the leads are created, regardless of the source: web forms, offline files from webinars and trade shows. More leads are enriched, enabling more targeted nurturing and accelerating lead scoring.

5-Step Integration Setup

  1. Create Custom Fields: Create two required custom fields: MatchedStatus and LastUpdatedDateByIV to track lead enrichment status and the date and time of enrichment.
  2. Create a Webhook: Create a Webhook in Marketo for InsideView for Marketing. Webhook push technology lets you take advantage of external web services to trigger real-time processes.
  3. Create a Smart Campaign: Create a Smart Campaign to invoke the InsideView for Marketing Webhook, based on certain criteria (Smart List and Flow).
  4. Create a Smart List and Flow: Create a Smart List and a flow step within the Smart Campaign to send each new lead to InsideView for Marketing for enrichment.
  5. Activate the Campaign: Once you complete the previous steps, activate the campaign. From then on, InsideView for Marketing will automatically enrich all your newly created leads.