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Email Verification

Informatica  |  Applications
Ensure your messages don't end up in the spam folder. Verify an email address is valid and can receive messages in real-time.
Marketo Integrated
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Main Features
  • Industry’s best accuracy
  • Improve deliverability
  • Flexible subscription plans

A recent study found that 30% of email addresses change each year. Informatica's Email Verification solution will instantly increase your email deliverability, resulting in improved marketing campaigns and customer relationship management, as well as help you avoid blacklists and spam folders.

This innovative solution is the most accurate in the market, since it can reduce email bounces and delivery failures by 90% or more. Our Email Verification Solution is cloud-based; allowing it to determine in real-time if an email is valid and deliverable before sending a message.

The benefit of cloud-based email verification is that Informatica constantly evolves its algorithms in the background without requiring customers to update their Marketo integration. Our team of email verification experts ensures that you always receive the most accurate results possible.

See how our service will minimize your chances of being flagged as a spammer, as well as save your organization time and resources.

Marketo Integration

How can you ensure that your email marketing initiatives are successful? With Informatica's Email Verification enabled within Marketo, it’s never been easier to reap more value out of your email addresses.

Using Marketo’s “Webhook” capabilities, Informatica’s Email Verification solution is now fully integrated into the Revenue Performance Management and Automated Marketing Platform. The integrated solution verifies email addresses in real-time as they enter the Marketo system, recording the results in custom fields in the Marketo solution.

As leads enter into the Marketo system via a Web-to-lead form, the email address can be instantaneously verified to filter out invalid, bad email addresses. Leveraging Informatica’s solution as part of a lead scoring mechanism allows a sales teams' time to be effectively optimized and focused on communicating with customers and prospects that have provided valid email addresses.

The benefit of this kind of cloud-based, Marketo-integrated email verification is that Informatica constantly evolves its algorithms in the background without requiring customers to update their Marketo integration. Informatica’s team of email verification experts ensures that you always receive the most accurate results possible.