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Business Data Enrichment

Informatica  |  Applications
Easily append vital business profile data for your current and prospective customers directly within Marketo for better B2B sales and marketing.
Marketo Integrated
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Main Features
  • Enrich Business Data
  • Filter Leads by Industry
  • Enable Personalization
  • Enhance Segmentation

Segment, personalize, connect, and convert.

Every step in this critical marketing process begins with data. If you are missing information on your current or potential customers, such as what industry each is in, your process falls apart. Business Data Enrichment from Informatica brings key data elements to Marketo. Segment your audience based on key attributes, personalize a message to your audience, and create a deeper connection than ever before.

Improve your customer engagement and campaigns with Business Data Enrichment from Informatica. Get actionable insight about prospects, customers, and vendors for better B2B sales, marketing, and customer service.

Use Business Data Enrichment to research prospects before a trade show, search for possible partnerships and merger possibilities, prioritize sales opportunities, and target companies by industry, size, geography, and other attributes.

Business Data Enrichment is pre-integrated with Marketo, so you can get started quickly. It’s cloud-based, so no software updates are required.

Business Data Enrichment offers the vital information needed for marketing teams to properly segment sales strategies. The service provides data on 50 million US and Canadian business locations, and tracks trillions of dollars in their transaction histories. Business Data Enrichment supplies the mailing address, phone and fax numbers, executive’s name, SIC and NAIC identifiers, annual sales ranges, employee count, ownership status and the year started, and payment transaction histories in more than 40 purchase categories.

 

Marketo Integration

Access to valuable, actionable data about businesses you are targeting for sales, marketing, customer service, or any other application is easy to set up within your Marketo platform. Informatica’s Business Data Enrichment is fully integrated into Marketo using Webhook capabilities. Append data within your smart campaigns and programs within Marketo in real-time. Business Data Enrichment is pre-integrated so you can instantly receive data in custom fields. For example, you can append business data to a lead as soon as it enters Marketo via a web form. You can also append data to your existing contact lists within Marketo all at once in a batch to each lead.

Get even more value out of your Marketo platform by using Informatica’s Business Data Enrichment service. It’s cloud-based, so you don’t ever have to worry about updating your Marketo integration. Informatica updates the service automatically via the cloud with accurate data, giving you a powerful, easy-to-use service.