idio For Marketo
- Interest & intent data
- Predictive content strategy
- 1-2-1 content personalization
- Sales enablement & insight
idio for Marketo connects the two platforms together so they can share the insight they each generate on individuals. Common Use Cases include:
- Learn what content topics will be most interesting for a segment of your audience based on their job titles. You will know it will engage before you press publish.
- View content recommendations for prospects at each funnel stage, and personalize content on a 1-2-1 basis on web and email.
- Generate an interest profile for all prospects from a single company, so you can get detailed information to inform account based marketing.
- Create more successful nurture campaigns by understanding the interests and intent of your audience and each target persona.
- Deliver predictive insight and content recommendations to Sales at the lead profile level, to augment the lead score and basic firmographic data.