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HP Digital Marketing Hub

HP Autonomy  |  Applications
The HP Digital Marketing Hub data uses advanced analytics to turn multichannel data into real-time insights that drive improved marketing results.
Main Features
  • Behavioral & semantic insights
  • Real-time personalization
  • Marketing attribution
  • Spend Optimization

The HP Digital Marketing Hub is the first multichannel analytics solution designed specifically to help marketers combine disparate data sources into a single customer view along with the customer’s journey across different channels. This analysis is accomplished in real time and without the need for technical expertise.

Traditional analytics solutions fail to deliver the results needed by today’s marketers. Some point solutions, such as web analytics, are restricted in scope and power, which means they only deliver limited insight. On the other hand, certain advanced analytics solutions are hard to use, expensive, and require several weeks to deliver any intelligence.

Get customer and channel insights in real-time
The HP Digital Marketing Hub solves this issue by combining the ease of use of point solutions with the power of advanced analytics. Marketers can select the desired customer behavior, and the HP Digital Marketing Hub automatically creates customer and channel insights that enable you to optimize your marketing efforts to match that behavior. We are able to deliver all analytics in real time because our solution is built on HP’s Big Data platform, HAVEn, which is able to analyze data on a massive scale.

Get superior marketing results
In addition, because the HP Digital Marketing Hub is designed for marketers—unlike existing advanced analytics solutions—our solution delivers better results. Traditional advanced analytics use generic statistical methods; the HP Digital Marketing Hub uses algorithms geared to marketing problems. For this reason, you can get the insight you need to answer the toughest questions such as:

  • Who are our best customers?
  • What customer attributes drive conversions?
  • What type of content drives desired customer behavior?
  • How do my multiple touch points combine to drive conversions?
  • How can I spend my marketing budget to get better ROI?

Instantly turn insight into action
Because insights are not useful if they can’t be immediately applied, the HP Digital Marketing Hub is tightly integrated with other marketing technology providers, so you can instantly use our insight to better target and personalize cross-channel customer experiences. For example, insights into offline purchase patterns and social media trends can be immediately used to drive website personalization.