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HootSuite

HootSuite Media, Inc.  |  Applications

HootSuite is a social media management system enabling businesses to execute campaigns across multiple social networks from one web-based dashboard.

Marketo Integrated
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Main Features
  • Social Engagement
  • Team Collaboration
  • Security
  • Custom Analytics

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.


Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more.

Marketo Integration

The Marketo-HootSuite integration gives enterprises the ability to connect social interactions from the HootSuite dashboard directly into their lead database in Marketo. Key social insights add a new layer of detailed data for enhanced leads, simplifying social lead generation and offering a clearer view of where prospects are in the buying cycle. The integration helps enterprises:

  • Generate qualified leads from social: Discover prospects on social channels in HootSuite and easily add them to a lead database in Marketo. Follow up on key prospects with relevant campaigns by integrating with existing keyword searches and engagement monitoring.
  • Qualify leads faster with social scoring: Capture key social media activity and conversations to discover prime opportunities for engagement using HootSuite. Use social data to score leads and query lead databases to search social media users against existing prospects.
  • Gain deeper insight into buyers: Enrich lead data with social media insights to engage in more meaningful conversations with customers and prospects. Use HootSuite to update lead records with social profile, message and conversation data that provides deeper context and helps progress leads through the funnel.