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Full Circle Marketing Analytics & Attribution

Full Circle Insights  |  Applications
Full Circle Insights gives Marketo users marketing performance management solutions that help drive more revenue from every campaign.
Main Features
  • Campaign Attribution & ROI
  • Lead Lifecycle Management
  • Full Funnel Metrics
  • Unified Sales+Mktg Analytics

Full Circle Insights is an industry-leading marketing performance management application. Full Circle bridges your Marketo and CRM platforms to give you granular and in-depth drill-down visibility into your funnel, as well as understand campaign performance via multi-touch attribution right out of the box. 

With Full Circle Insights, you get:

  • Response Management – track leads through the entire Lead Lifecycle, from a lead's initial response to your campaigns all the way down to the closed deal. Finally, you can understand how your MQL's map to your deals.

  • Full Funnel Metrics – get an aggregated view of your funnel to gain insights into volume, conversion rates, and bottlenecks. Slice and dice your funnel by product, industry, company size, etc. to get granular and segmented visualizations.

  • Multi-Touch Campaign Attribution – connect the dots between revenue and campaigns with our out-of-the-box and fully customizable attribution models, and start making decisions on marketing spend with confidence!

We at Full Circle Insights are ready to walk through each of your challenges to empower you to become a data-driven, performance marketer. Click the big button above and we'll chat with you today!