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Folloze

Folloze  |  Applications
Engage and educate prospects deeper in the funnel with a beautiful, personalized experience.
Marketo Integrated
See Details
Main Features
  • Track engagement in Marketo
  • Autopersonalize Content Boards
  • Send a multi-step Content Play
  • Send from Salesforce & Outlook

Folloze is a provider of an enterprise Account Based Marketing (ABM) Sales Platform, which enables B2B sales teams to harness marketing techniques to engage, develop and win their top target accounts. Built for scale, the platform allows Marketing to empower Sales to deliver account-specific content campaigns, content automation, actionable account analytics and more, all from within their familiar sales tools. These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipelines and sales wins.

Key Capabilities:

  • Auto-personalization - make your content relevant for your customers with minimal to no effort. Sales can send a board that will dynamically adjust to the seller’s conversation with  their prospect, making it a digital 1:1 dialog.

  • Content Boards - deliver a beautiful customer journey focused on a topic, solution, or a sales conversation by aggregating mixed media from any source: videos, documents, web links, blogs
  • Automation - send campaigns to your target prospects or deliver a full content play, a multi-step focused drip campaign that is customized to fit the sales conversation and stage of the deal
  • Design - Easily customize your board to fit your brand. Marketing retains total control of look-and-feel with a WYSIWYG platform that doesn’t require a designer to set-up.
  • Insight - Stay on top of who is consuming what pieces of your content and for how long. Get notifications inside Salesforce, Outlook, or Folloze. React quickly to hot leads and super viewers. Know who contributed to furthering the sale.
  • Sales tools - Marketing generally loves a new tool. Sales, typically does not. Folloze gives analytics and distribution inside of native Sales environments - both Salesforce and Outlook.

Key Benefits:

Marketing:

  • Create and deliver marketing messages geared for sales conversations

  • Directly prove your contribution to pipeline and revenue

  • Gain insight on the best performing content and boards

Sales:

  • Position yourself as a consultant and advisor

  • Experience significantly higher strategic customer wins

  • Deliver great experience with marketing level tools

Marketo Integration

Marketo integration with Folloze

 

Leverage Marketo with Folloze ABM Engagement Platform to deliver Highly personalized account experience orchestrated by Marketing and Delivered by Sales.

 

  • Send Marketo Account/ Vertical/ segment specific campaigns linking to a personalized experience
  • Deliver a beautiful auto personalized experience, presenting rich media content.
  • Present the information for the salesperson responsible for the account and notify him/her in real time on customer engagement
  • Allow Field Marketing and Sales to send highly targeted single or multi touch campaigns
  • Track engagement in Marketo to analyze account activities