- Score leads using data science
- Prioritize the top accounts
- Fill your top-of-funnel
- Account-based or contact-based
EverString leverages data to predict your next best customer—so you can spend less time guessing and more time closing.
EverString is a predictive marketing SaaS solution that uses data science to combine your customer data with external data from over 11 million accounts in order to create a unique model that provides intelligence into who will become your next best customer. Predictive marketing can help you forecast with an acceptable level of reliability what accounts are the best fit for your business. Not only can our solution create multiple models depending on your business case, but we can also create your data model in under 24 hours.
Predictive Demand Generation
Using predictive demand generation, EverString enables you to leverage your customer data model to fill your top-of-funnel with the right accounts. Once you know who you should be targeting with your marketing efforts, your demand generation programs can be much more focused and precise.
Using predictive scoring, EverString enables you to prioritize the accounts already in your database for both your marketing efforts and sales. Spend your time and resources marketing to accounts that look like your best customer and enable sales to focus their time calling and selling into your best accounts.
Please refer the Marketo Integration Documentation.