Episerver Digital Experience Cloud™
- Best in class content editing
- Advanced personalization
- Mobile made easy
- Social media management
EPiServer is a global software provider for innovative digital marketing and e-commerce solutions, built with conversion in mind. EPiServers platform connects content, e-commerce and multi-channel marketing features, to work full-circle for businesses online, from lead-generation through to conversion and repeat business. Businesses can thereby ensure their online presence is optimized to create the desired customer experience across mobile, tablet and desktop screens.
The Episerver-Marketo Connector integrates the Episerver Digital Experience Cloud with the Marketo Marketing Automation to provide transparent website lead processing. Using website forms, website visitors are transferred to Marketo as leads. These leads can then be nurtured by presenting personalized web content and enhancing the visitor's digital experience.
The Marketo marketing platform add-on is part of Episerver Connect for Marketing Automation. To configure your Episerver website to use Marketo, you need a Marketo license that provides REST authentication (Endpoint URL, Client ID, and Client secret) and SOAP authentication (Endpoint URL, User ID, and Encryption key), and Web tracking code.